"A Chinese feature film called “The Story of Chuaner” went popular in 2018 of China, which won an average rating of 9.0 score (10 in total) on Douban community (a hot online interest-based community in China). Its lens close to folk lifestyle truly expressed how loved by Chinese people to eat Chuaner as well as the scenes of “mid-night snack”, which is a classic and important type in China’s eating culture. Recently, China Tourism Academy and Meituan-Dianping have co-released a “Chinese Night Dining Consumption Big Data Report”. Let’s jump into it and read the story as follows."
BIG DATA TELLS YOU CHINESE REALLY LIKE TO EAT AT NIGHT
| 大数据告诉你中国人真的爱吃夜食
English Words: Chinese People like to eat at night
Chinese Pinyin: Zhōng Guó Rén Ài Chī Yè Shí
Chinese Characters: 中国人爱吃夜食
Related Chinese Words:
晚餐 （Wǎn Cān）| Supper
宵夜 （Xiāo Yè） | Mid-night Snacks
外卖 （Wài Mài） | Food Delivery, Food Take-out
TMD （TMD） | T=Toutiao, M=Meituan-Dianping, D=DiDi
Related App:
美团 （Měi Tuán） | Meituan App providing online group buying with coupons and locally found food delivery, tour and other life entertainment service.
大众点评 （Dà Zhòng Diǎn Píng） | China’s most popular review & rating app on local food and search, merged by Meituan since 2015.
What is the Big Data Report Related?
Recently, China Tourism Academy and Meituan-Dianping have jointly released a “Chinese Night Dining Consumption Big Data Report”. The data reflects directly how loved by Chinese people to eat at night, such as supper, mid-night dining, snacks, etc. It also tells the stories about in which China cities, what kind of people and in what time period that Chinese spending the most at night dining. It may help you get to know a true Chinese night-eating culture.
About Meituan-Dianping
Meituan-Dianping is a Chinese tech company providing online group buying with coupons and locally found food delivery, tour, and other life entertainment service. The current name of Meituan-Dianping is generated after the combination of two platforms Meituan (Chinese’s Groupon) and Da Zhong Dian Ping (China’s most popular review & rating app on local food and search) since October 8, 2015. After the merger, then it debuted and was listed on the Hong Kong stock exchange on September 20, 2018.
According to the Internet’s third-party data agency DCCI’s China’s first Food Take-out Industry Report 2019, it tells that the market share of Meituan Food Delivery has reached 64.1% in China. It means Meituan-Dianping has already become the top one Chinese food delivery service provider and will continue to lead the Chinese food take-out market in 2019.
And from Meituan-Dianping’s latest 18Q4 financial report, its transaction amount spent on Meituan-Dianping’s platform in 2018 has increased by 44.3% to reach 515.6 billion yuan (Chinese RMB). Among them, the dining and food take-out consumption amount has grown to 282.8 billion yuan by 65.3% increased. Until the end of December 2018, the number of transaction members has broken through 400 million, by 29.3% increased. The active restaurant and retail store partners also increased to 5.8 million by 32.1% increased, surpassing previous year (4.4 million).
The report coming from Meituan-Dianping can largely reflect Chinese people’s actual night dining consumption conditions. Now, let’s follow the report and read the story it tells as below.
The Chinese Night-Eating Story That Report Tells
Chinese people more love to order food take-out at night in 2018.
According to Meituan Dianping’s big data, the total dining consumption at night on Meituan and Dianping platform in 2018 has increased by 47% than the previous year.
Among them, almost 80% of night consumption is spent by ordering food delivery / take-out at night.
From 18:00 to midnight, all of them is the favorite period for Chinese to eat.
18:00～21:00 is the period for normal supper time.
There are over 30% of night dining consumptions spent after 21:00 in the evening, which is the golden time for their favorite mid-night snacks.
The month of most food consumption vs the lowest.
The summertime from July to August, as well as December, the end of the year, is the peak of the most night dining consumption spent by Chinese.
February, the time when Chinese Lunar New Year (the most important Chinese festival, also called Spring Festival) took place, has the lowest consumption of the previous year.
Top 20 China cities loving to eat the most at night.
Among the top 5, Southern cities are more like to eat mid-night snack than northern ones, such as from Chengdu to Shenzhen and Guangzhou.
80% of the top 20 China cities are southern cities.
People in Beijing, Shanghai, Shenzhen, Ningbo, and Hangzhou spent the most money (per capita) on eating at night.
The cities such as Xi’an, Kunming, Fuzhou, etc, also has driven the night dining consumption due to tourism.
80’s to 00's of Chinese generations are major force.
Nearly 90% of total night dining consumptions are spent by two age groups from 20 to 40 years’ old.
Both men and women’s night dining consumptions are almost the same.
It may break your heart but the data shows the truth that, Chinese foodie is regardless of gender.
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Chinese people more love to order food take-out at night in 2018.
2018年中国人更爱在夜晚叫外卖了。
According to Meituan Dianping’s big data, the total dining consumption at night on Meituan and Dianping platform in 2018 has increased by 47% than the previous year.
根据美团点评大数据，2018年平台夜间餐饮消费额，较2017年增长47%。
Among them, almost 80% of night consumption is spent by ordering food delivery / take-out at night.
其中，接近8成的夜间消费是通过叫外卖的方式花出去了。
From 18:00 to midnight, all of them is the favorite period for Chinese to eat.
从晚上18点一直到0点都是中国人爱吃美食的时间段。
18:00～21:00 is the period for normal supper time.
18:00～21:00属于正常的晚餐时间段。
There are over 30% of night dining consumptions spent after 21:00 in the evening, which is the golden time for their favorite mid-night snacks.
有超三成消费产生在21:00之后，这正是不少中国人钟爱的黄金宵夜时间。
The month of most food consumption vs the lowest.
中国人吃夜食最多与最低的月份
The summertime from July to August, as well as December, the end of the year, is the peak of the most night dining consumption spent by Chinese.
夏季7月至8月、以及年末12月是中国人夜间餐饮消费的高峰。
February, the time when Chinese Lunar New Year (the most important Chinese festival, also called Spring Festival) took place, has the lowest consumption of the previous year.
中国人最重要的节日春节假期所在的2月是全年低峰。
Top 20 China cities loving to eat the most at night.
前二十名最爱夜间消费的中国城市
Among the top 5, Southern cities are more like to eat mid-night snack than northern ones, such as from Chengdu to Shenzhen and Guangzhou.
排名前五的中国城市中，越往南方，越爱宵夜，比如从成都、深圳和广州。
80% of the top 20 China cities are southern cities.
排名前二十的中国城市中，8成是南方城市。
People in Beijing, Shanghai, Shenzhen, Ningbo, and Hangzhou spent the most money (per capita) on eating at night.
北上深、宁波、杭州是晚间消费人均花费最多的城市。
The cities such as Xi’an, Kunming, Fuzhou, etc, also has driven the night dining consumption due to tourism.
西安、昆明、福州等因是旅游城市，带动了夜间餐饮消费。
80’s to 00's of Chinese generations are major force.
80后～00后是中国夜晚餐饮消费的主力军。
Nearly 90% of total night dining consumptions are spent by two age groups from 20 to 40 years’ old.
20～40岁两个年龄段夜间餐饮消费合计占比接近9成。
Both men and women’s night dining consumptions are almost the same.
男女夜间餐饮消费基本相等。
It may break your heart but the data shows the truth that, Chinese foodie is regardless of gender.
扎心了！数据显示， 中国吃货，不分性别。
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More to Be Continued...^_^
Click to read the latest introduction of Meituan-Dianping and its apps in China 2019.
See u soon... : )
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